Value trumps vendor Olympics for SAP HANA!

I often ponder why clients, partners and internal EMCers often ask us what SAP HANA infrastructure (Appliances) we can provide for a said SAP HANA project. Many of us jump straight into the speeds and feeds of our SAP HANA appliance offerings: Cisco/EMC, VCE Vblock and most recently a TDI (Open HANA) with EMC VMAX. Clients and partners then want to immediately talk about how our appliances compare with alternative vendor appliances (“Vendor Appliance Olympics”).

I thought the days of IT just providing technology infrastructure for a particular use case or project were over.

I believe that SAP clients want to get business value out of their Projects such as an SAP HANA platform deployment. For most clients there has to be a clear plan with a business case in order to get justification and ability to initiate a deployment. Customers are also thinking about how to leverage the “Data” in order to further innovate and draw insights for their businesses.

When we get these questions I suggest we instead talk about what role we can play around SAP HANA…why don’t we start by asking the question and trying to better understand:
– how is the client looking to Deploy SAP HANA?
– how is the client looking to Operationalize SAP HANA?

Let me explain…

There is a set of categories that we need to better understand with regards to the client “Deploying SAP HANA”:
– What is the client use case? As a Sidecar, an Agile Data Mart, BW, or Suite on HANA?
– Who is driving this use case and business case for the client? SAP Consulting, SI or boutique BI shop?
– Do you need to run a PoC to validate the use case and technology platform? If so, what metrics will be in place?
– How is the client looking to migrate to HANA based on their use case? Starting with test/dev?
– Does the HANA project fit into a larger Big Data or Analytics initiative?
– Is the client looking to deploy HANA on-premise or off-premise?

Then there are a set of categories that we need to better understand with regards to the client being able to best “Operationalize SAP HANA”:
– If the client is looking to deploy SAP HANA on-premise, how is the client looking to deploy SAP HANA infrastructure: Appliance model, TDI or Virtual HANA?
– How is the client looking to protect the SAP HANA environment? HA, Backup/Recovery, Disaster Tolerance? What’s the desired RTO/RPO?
– Does the client want to manage the SAP HANA infrastructure, SAP HANA platform and/or functional use cases internally or are you looking for outside help to run the platform on-premise, in order to just take advantage of the business value of the SAP HANA platform?

What I have found is that if you take this simple solutions approach, you will probably have a more intelligent conversation with your client about their project, gain credibility and will probably get an opportunity to tell a more strategic story on how EMC can help an SAP client be successful in their HANA project.

Here is an example…

Mr Customer, did you know?:
EMC partners with SAP and SIs and boutique consulting firms deliver an end-to-end strategy on how a client can Deploy and Operationalize an SAP HANA platform in order to maximize business value, accelerate the deployment, reduce risk of the project and build out the right TCO model.

With EMC partnerships, including our consulting partners and our Infrastructure partners: Cisco, VCE, VMware and Intel as well as our entire solutions portfolio including EMC Data Protection, I sincerely feel that we are in the best position to help our clients be successful in their SAP HANA projects with the most flexible and agile set of solutions. We also have a set of Service Provider Partners including HEC (HANA Enterprise Cloud) offerings for those clients looking to deploy SAP HANA off-premise. Another indvidual piece of the larger picture is to leverage EMC and VMware including Virtual HANA in HANA Deployment and Operations model.

One way of engaging with us in this more intelligent way is at our SAP Week (#SAPWeek) events where we have our top SAP resources as well as the partners to help clients be successful in their SAP HANA projects. Here are two of those upcoming events in the Americas. Stay tuned for dates for EMEA and APJ.

SAP Week Atlanta Feb 11th-12th & SAP Week Santa Clara March 4th-6th

I am also looking forward to having this conversation with SAP executives at FKOM (SAPs Field Kickoff Meeting) in Singapore next week Jan 14th-15th and then at SAP FKOM Las Vegas Jan 21st-22nd.
See you there!

2 thoughts on “Value trumps vendor Olympics for SAP HANA!

  1. Pingback: What took you so long? | Henrik Wagner

  2. Pingback: Happy 4th Birthday SAP HANA | Henrik Wagner

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